Abouts Us

Director's Story

Pooja Shukla

Founder and Designer, Vedic Apparels Private Limited.
  • Native of : Udaipur, Rajasthan
  • Currently Residing in : Ahmedabad, Gujarat
  • Education Schooling : St.Marry's Convent Senior Secondary School Graduation and Post Graduation : MLSU University(Gold Medalist)

Mrs. Pooja Shukla was born in Udaipur in a brahmin family. Her father Shri Anil Sharma, Retired as chief engineer of Rajasthan and Mother Smt Alka Sharma is the owner of leading chain of schools in Udaipur and a national award winner in the field of education. The quality of excelling in whatever you do in life flows in the blood. Her husband and life partner, Mr. Hareet Shukla is a dedicated civil servant and is always keen to serve the nation and its people. Mr. Deepak Sharma, her brother joined his mother's passion for education and is running few renowned schools in Udaipur. She is blessed with two kids, Ishi Shukla (14 years) and Aaradhya Shukla (9 years).

She started the business with the brand name VEDIC in 2009, the same year her son Aaradhya was born. So it was more like she was giving birth to two of my most beloved on the same time. Today she feels immensely blessed and proud to see them both growing, cherishing and setting new benchmarks.

Intial few years after starting Vedic were difficult. Not only because it was a start up then but also because she was new to Ahmedabad. Also being a non-gujarati, language was also a struggle and not to mention with all these struggles she had a new born baby in her hands to nurture on the personal end.

But with God's grace, strong will power and constant support of her family, all the struggles converted into blessings and Vedic today is one of the leading ethnic brands in India...

Today it feels great when people mention Vedic as a success story. Vedic is a leading and the fastest emerging brand. Every year the company is growing with a pace of 100 to 200 percent, with 1 store and 3 employees in 2009 today the brand has 100 plus stores and 300 plus employees. The family is expanding fore-folded and she feels extremely privileged to be a part of this family. She is extremely grateful and thankful to god.